Case study

Think2

Think2.eu is an eStore where every product is unique.

Our current client’s first shop was for vintage clothing, the second one overall went live in 2021 January when Covid19 hit hardest, and all their physical stores had to be closed. At that time they used the Shopify platform to launch their first e-shop Humana Vintage. Although with very limited stock to choose from, the very basic design, and deliveries across the Baltic States only, it was an immediate success. It hinted for them to go bigger.

Our role

As a business digitalization partner we’ve started to work with Humana at the end of 2021, simultaneously rebranding their e-shop to Think2.eu. We’ve migrated site to PrestaShop platform for successful scale-up. 

“Today we sell products across Europe, while custom built functionalities such as product reservation system prevents unique products from being sold several times, while reservation time management and customer reminder functionality helps to keep stock moving fast. We are sure PrestaShop technology and custom designed functionalities developed by Invertus agency and ERP partners have helped create one of a kind experience for our customers. Number of orders and the product cart value increased approximately by 50% since the launch of the new site and continues growing.” – points out Think2. 

Results

The migration was a massive change and growth for Think2 in all sorts of ways. PrestaShop sorted many of past issues with its standard and customized functionalities, like reservation, easy checkout process, categories tree, wishlist with reminders for customers, B2B module, oversized orders, etc.

Think2 is an exceptional e-store with a custom-made reservation module, which is hugely important for a business that sells items in quantity never exceeding 1 piece, with no option to ever have one more.

The new visually impressive, and technically advanced site creates a superior shopping experience for Think2 customers across the world.

How we did it?

Challenges

  • Scaling up. 
  • Reservation module for a business that sells items in quantity never exceeding 1 piece, with no option to ever have one more.
  • Data estimates to show an increase in GMV
  • Basket size
  • Monthly traffic
  • Merchant experience NPS
  • Customisation/personalization via development of the merchant’s site.

 

Decisions made

  • The migration was a massive change and growth for Think2 in all sorts of ways. PrestaShop sorted many of their past issues with their standard as well as customized functionalities. 
  • Custom reservation module.
  • New design and brand site with improved UX/UI.
  • Connect product installation (PrestaShop integration with Microsoft Dynamics 365 Business Central). It enabled Think2 accounting processes, pricing, invoice, B2B customer accounts management. 
  • Use ERP as a single source of truth for product descriptions and automated photo studio.