Tips to improve your e-shop‘s speed

Website speed is one of important things to keep in mind when you‘re trying to improve your webshop and its overall experience. Infact, it‘s so important that every second delayed when loading your website results in:

 

• Fewer page visits
• Decrease in customer satisfcation
• Loss in sales

 

Metrics like these highlight the importance of fast loading website – not just to have a good ranking in Google and other search engines but to also maintain and improve profits and sales of your shop.
Still not convinced?

 

According Google‘s recent benchmark report as page load time goes from one to ten seconds, the probability of a mobile user bouncing (navigating away from the website after viewing only one page) increases by 123%

 

In an analysis of 900,000 mobile ad landing pages spanning 126 countries, Google found that 70% of the pages analyzed took nearly seven seconds for the visual content above the fold (top of the page) to display.

 

Findings also showed that 53% of visits are abandoned if a mobile site takes longer than three seconds to load.

 

Having these facts mentioned, a good number for to seek for website loading is 3 seconds. Below we put a list of steps any merchant can start implementing to make his e-shop load faster:

 

1. Enable browser caching
When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage. This means that the next time you visit the site, your browser can load the page without having to send another HTTP request to the serv¬er, which makes website loading much faster.

 

2. Reduce image sizes
Images often can be very large files, which can slow down page load times. One of the easiest ways to reduce image file sizes is cropping your images to the correct size. For example, if you want an image to appear as 570px wide, resize the image to that width. Don’t just upload an image that is 2000px wide and set the width parameter the size you want. This requires your page to load the full image, then adjust it to the appropriate size, slowing your page. Also, you can compress your image files with a few different tools.

 

3. Run a compression audit
It’s in your best interest to get not only images but all your files to the smallest they can be, without sacrificing quality. The smaller your files, the faster they’ll load — and the lower your overall load times will be. Pages with lots of images and other content can often end up being over 100KB in size. As a result, they’re bulky and slow to download. You can speed up download times by compressing them.

 

4. Make sure your modules are up to date and working correctly.
Having incompatible or out-of-date modules can cause some serious issues. They can slow your site, create security issues, and even cause crashes and other technical difficulties. Having that in mind, it’s always a good idea to evaluate the ones you have installed on a regular basis. Any that are outdated, inefficient, or incorrectly configured can have a negative impact on your site speed.

 

If you have a developer in your team, you can also take care of these steps:

 

1. Minify and combine files
When it comes to your website, the fewer elements on a page the faster it will load. After you make sure your images and other media files are compressed, taking care of HTML, CSS, and JavaScript files is also very important. These are extremely important files, as they determine your site’s appearance. The more of them there is, the slower your page can load, so its best to minify (reduce the size of each file) and to reduce total number of files.

 

2. Defer JavaScript loading
Deferring a file means preventing it from loading until after other elements have loaded. If you defer larger files, like JavaScript, you ensure that the rest of your content can load without a delay.

 

3. Prioritize above-the-fold content (lazy loading)
You can improve user experience by having your above the fold (top of the page) load faster — even if the rest of the page takes a few seconds to load. This is called lazy loading and is particularly helpful for pages with lots of content below the fold (content that you see after you start scrolling the page).

 

Make sure to follow these steps to have your website load faster while keeping your customers happy and your sales active! And if you don’t have a developer in your team or need more expert advice on site speed issues, we can help you in every step of the way – from investigation to implementation. You can contact us on [email protected] or fill out a contact form at Invertus.eu/contact/